Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/78025, first published .
Utilization of Netnography as a Health Care Research Methodology: Scoping Review

Utilization of Netnography as a Health Care Research Methodology: Scoping Review

Utilization of Netnography as a Health Care Research Methodology: Scoping Review

Amany Sadat   1 , MSc ;   Elizabeth Green   2 , MSci ;   Imogen Forsythe   2 , MRes ;   Stacey Munnelly   1, 3 , MSc ;   Georgette Eaton   4, 5 , DPhil ;   Matthew Wynn   6 , MSc ;   Fiona Pearson   2 , PhD ;   Emma Dobson   2 , PhD

1 School of Health and Society, University of Salford, Salford, United Kingdom

2 Faculty of Medical Sciences, The Catalyst, Science Square, Newcastle Helix, NIHR Innovation Observatory, Population Health Sciences Institute, Newcastle University, Newcastle upon Tyne, United Kingdom

3 Manchester University NHS Foundation Trust, Manchester, United Kingdom

4 Nuffield Department of Primary Care Health Sciences, University of Oxford, Oxford, United Kingdom

5 London Ambulance Service NHS Trust, London, United Kingdom

6 School of Nursing and Advanced Practice, Liverpool John Moores University, Liverpool, United Kingdom

Corresponding Author:

  • Amany Sadat, MSc
  • School of Health and Society
  • University of Salford
  • School of Health and Society
  • Salford M6 6PU
  • United Kingdom
  • Phone: 44 161-2955000
  • Email: a.sadat@salford.ac.uk