Published on 7.11.2024 in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/51594, first published August 06, 2023.

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Xinyi Zhou^{1, 2}

; Yuhang Chen⁴

; Hui Deng^{5, 6}

; Ling Fang^{5, 6}

; Lingyun Zhang^{5, 6}

; Xiaotao Yan^{5, 6}

; Pinpin Zheng^{5, 6}

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