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This paper is in the following e-collection/theme issue:

Infodemiology and Infoveillance (1616) Policy and Policy Proposals (162) eHealth Service, Product, Resource Reviews (47) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1998) Public (e)Health, Digital Epidemiology and Public Health Informatics (1148) Smoking Cessation (659) Prevention and Health Promotion (1526) Mass Media/Social Media Communication and Campaigns (614) Behavioural Surveillance for Public Health (322) Kids' and Adolescents' Use of Technology (160) Social Media in Adolescence (84) Smoking and Vaping in Adolescence (49)

Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/51594, first published .
Young woman vaping e-cigarette indoors with phone and earphones nearby

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Authors of this article:

Xinyi Zhou1, 2 Author Orcid Image ;   Xinyu Hao3 Author Orcid Image ;   Yuhang Chen4 Author Orcid Image ;   Hui Deng5, 6 Author Orcid Image ;   Ling Fang5, 6 Author Orcid Image ;   Lingyun Zhang5, 6 Author Orcid Image ;   Xiaotao Yan5, 6 Author Orcid Image ;   Pinpin Zheng5, 6 Author Orcid Image ;   Fan Wang1 Author Orcid Image
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