Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Xinyi Zhou   ^{1, 2 *} , MA ;   Xinyu Hao   ^{3 *} , MA ;   Yuhang Chen   ⁴ , MA ;   Hui Deng   ^{5, 6} , MA ;   Ling Fang   ^{5, 6} , MA ;   Lingyun Zhang   ^{5, 6} , MA ;   Xiaotao Yan   ^{5, 6} , MA ;   Pinpin Zheng   ^{5, 6} , PhD ;   Fan Wang   ¹ , PhD

¹ Fudan Development Institute, Fudan University, Shanghai, China

² Asia Research Center, Fudan University, Shanghai, China

³ School of Politics and International Relations, East China Normal University, Shanghai, China

⁴ School of Journalism, Fudan University, Shanghai, China

⁵ Department of Preventive Medicine and Health Education, School of Public Health, Fudan University, Shanghai, China

⁶ Key Laboratory of Public Health Safety, Fudan University, Shanghai, China

*these authors contributed equally