This paper is in the following e-collection/theme issue:

Infodemiology and Infoveillance (1581) Mass Media/Social Media Communication and Campaigns (586) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1945) Prevention and Health Promotion (1434) Public (e)Health, Digital Epidemiology and Public Health Informatics (1060) Behavioural Surveillance for Public Health (303) Smoking Cessation (642) Kids' and Adolescents' Use of Technology (146) Social Media in Adolescence (78) Smoking and Vaping in Adolescence (47) Policy and Policy Proposals (155) eHealth Service, Product, Resource Reviews (45)

Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/51594, first published .
Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts

Authors of this article:

Xinyi Zhou1, 2 Author Orcid Image ;   Xinyu Hao3 Author Orcid Image ;   Yuhang Chen4 Author Orcid Image ;   Hui Deng5, 6 Author Orcid Image ;   Ling Fang5, 6 Author Orcid Image ;   Lingyun Zhang5, 6 Author Orcid Image ;   Xiaotao Yan5, 6 Author Orcid Image ;   Pinpin Zheng5, 6 Author Orcid Image ;   Fan Wang1 Author Orcid Image
Article Authors Cited by (2) Tweetations Metrics

Journals

  1. Li Z, Wang X, Yao X, Chen Y. Do China's e-cigarette control policies work? A decade-long analysis of public discourse using an AI-integrated mixed-methods approach. Tobacco Induced Diseases 2025;23(September):1 View
  2. Li Z, Zhao Y, Wang X, Gao L, Yao X, Chen Y. The dilemma of coordinated communication in China’s e-cigarette governance: A computational discourse analysis of a social media controversy. Tobacco Induced Diseases 2026;24(February):1 View