Published on in Vol 24, No 3 (2022): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/29422, first published .
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Authors of this article:

Erin Willis1 Author Orcid Image ;   Marjorie Delbaere2 Author Orcid Image

New in JMIR: ##Patient Influencers: The Next Frontier in Direct-to-Consumer #Pharmaceutical Marketing… https://t.co/kEDzrUdmAT

3:57 PM · Mar 01, 2022

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RT @jmirpub: New in JMIR: ##Patient Influencers: The Next Frontier in Direct-to-Consumer #Pharmaceutical Marketing https://t.co/vUELvfMekZ…

3:57 PM · Mar 01, 2022

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this phenomenon needs more investigation as consumers spend an increasing amount of time engaging with social media… https://t.co/0QVp5KybqD

6:05 AM · Mar 02, 2022

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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing #DigitalHealth #eHealthhttps://t.co/CuhLSNAIYb

6:06 AM · Mar 02, 2022

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RT @JacobChristine: this phenomenon needs more investigation as consumers spend an increasing amount of time engaging with social media, an…

7:00 AM · Mar 02, 2022

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RT @JacobChristine: this phenomenon needs more investigation as consumers spend an increasing amount of time engaging with social media, an…

12:28 PM · Mar 02, 2022

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Interesante, para no perder de vista... ???????????? Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceu… https://t.co/9bZtcIkJiu

12:33 PM · Mar 02, 2022

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RT @JacobChristine: this phenomenon needs more investigation as consumers spend an increasing amount of time engaging with social media, an…

1:20 PM · Mar 02, 2022

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RT @JacobChristine: this phenomenon needs more investigation as consumers spend an increasing amount of time engaging with social media, an…

1:21 PM · Mar 02, 2022

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RT @emiliomonteb: Interesante, para no perder de vista... ???????????? Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical…

2:11 PM · Mar 02, 2022

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RT @emiliomonteb: Interesante, para no perder de vista... ???????????? Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical…

8:43 PM · Mar 02, 2022

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Influencers de pacientes: la próxima frontera en el marketing farmacéutico directo al consumidor https://t.co/bbWDZKk2cZ

9:23 PM · Mar 02, 2022

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Check out my new article in JMIR on patient influencers: https://t.co/FnCNeZppZM. #health #influencers

4:36 PM · Mar 11, 2022

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Pharma friends: A great way to improve trust and relationships with consumers is to utilize #patients in your mark… https://t.co/wYgIFbp9oE

1:27 PM · Mar 14, 2022

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RT @stacy_hurt: Pharma friends: A great way to improve trust and relationships with consumers is to utilize #patients in your marketing ca…

1:34 PM · Mar 14, 2022

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RT @stacy_hurt: Pharma friends: A great way to improve trust and relationships with consumers is to utilize #patients in your marketing ca…

1:44 PM · Mar 14, 2022

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Actually I think this is how pharm ca build trust & relationships. We don’t need DTC marketing, especially in oncol… https://t.co/sFzbbkRxAX

3:28 PM · Mar 14, 2022

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RT @stage4kelly: Actually I think this is how pharm ca build trust & relationships. We don’t need DTC marketing, especially in oncology. ht…

3:30 PM · Mar 14, 2022

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RT @stage4kelly: Actually I think this is how pharm ca build trust & relationships. We don’t need DTC marketing, especially in oncology. ht…

4:03 PM · Mar 14, 2022

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RT @stage4kelly: Actually I think this is how pharm ca build trust & relationships. We don’t need DTC marketing, especially in oncology. ht…

4:08 PM · Mar 14, 2022

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RT @stage4kelly: Actually I think this is how pharm ca build trust & relationships. We don’t need DTC marketing, especially in oncology. ht…

8:48 PM · Mar 14, 2022

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RT @stacy_hurt: Pharma friends: A great way to improve trust and relationships with consumers is to utilize #patients in your marketing ca…

9:50 PM · Mar 14, 2022

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Notes from a Nation Builder????: Associate Dean, Dr. Marjorie Delbaere's (PhD), research on how pharmaceutical compani… https://t.co/QUC8z263u8

6:01 PM · Mar 25, 2022

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Le patient influenceur, nouvel outil de marketing pharmaceutique. Etude (open): https://t.co/ajwok94y5F The Rise of… https://t.co/f4vZgyekB7

9:06 AM · Apr 27, 2022

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RT @Formindep: Le patient influenceur, nouvel outil de marketing pharmaceutique. Etude (open): https://t.co/ajwok94y5F The Rise of the Phar…

5:53 PM · Apr 27, 2022

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Big Pharma maakt steeds meer gebruik van influencers. https://t.co/njFfZyefu0

11:43 AM · May 10, 2022

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PhRMA isn't satisfied with incessantly marketing drugs to us as we watch the news. They want to make sure they miss… https://t.co/Cv66Tq5guG

12:33 PM · May 10, 2022

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Social Media’s role in the fake pill impact on youth is significant. Supply-side evils of final retail mile over Sn… https://t.co/zRHSDx626l

1:59 PM · May 18, 2022

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RT @SongforCharlie: Social Media’s role in the fake pill impact on youth is significant. Supply-side evils of final retail mile over Snap,…

2:50 AM · May 19, 2022

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RT @SongforCharlie: Social Media’s role in the fake pill impact on youth is significant. Supply-side evils of final retail mile over Snap,…

3:00 AM · May 19, 2022

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RT @SongforCharlie: Social Media’s role in the fake pill impact on youth is significant. Supply-side evils of final retail mile over Snap,…

3:15 PM · May 19, 2022

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#Influencer #marketing is proving to be an exciting new avenue for drug #marketing #professionals but like anything… https://t.co/cnRN8hqprk

10:43 AM · Jul 27, 2022

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RT @MaclennanJanice: #Influencer #marketing is proving to be an exciting new avenue for drug #marketing #professionals but like anything ne…

12:23 PM · Jul 29, 2022

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@Fiddaman Hmm ... A lot of something else going on here! https://t.co/2vZ5PqCSXv

9:27 AM · Aug 16, 2022

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RT @recover2renew: @Fiddaman Hmm ... A lot of something else going on here! https://t.co/2vZ5PqCSXv

11:30 AM · Aug 16, 2022

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"Typically, patient advocates are active on social media, tend to raise awareness of illness and disease, and are c… https://t.co/05HPXb5pjp

6:00 AM · Aug 24, 2022

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"Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to bu… https://t.co/fg32uUMbnV

5:14 PM · Oct 13, 2022

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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing https://t.co/zSrTBDHsIl via… https://t.co/7DtnqFlpnw

5:20 PM · Oct 13, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

5:46 PM · Oct 13, 2022

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RT @pash22: Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing https://t.co/zSrTBDHsIl via @MarjDelbaere

6:43 PM · Oct 13, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

3:28 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

3:32 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

3:49 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

3:53 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

4:43 PM · Oct 14, 2022

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"Pharmaceutical companies...have found ways to build relationships directly with patients using covert persuasion t… https://t.co/BKuIEwbefN

4:52 PM · Oct 14, 2022

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RT @DebiecJacek: "Pharmaceutical companies...have found ways to build relationships directly with patients using covert persuasion tactics…

4:52 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

4:52 PM · Oct 14, 2022

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RT @DebiecJacek: "Pharmaceutical companies...have found ways to build relationships directly with patients using covert persuasion tactics…

5:27 PM · Oct 14, 2022

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RT @Joseph_E_Davis5: "Pharmaceutical companies have also recently entered the social media marketing arena and ... have found ways to build…

10:30 PM · Oct 14, 2022

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RT @Coucou_CFC: @Altostrata @shvogt @Jsimnadler @_eleven13_ @atomicaceso @TruthCampaigns @ElizabethlGray1 Ever noticed how the schmoes gets…

8:46 AM · Dec 13, 2022

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@_aussie17 Well... Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing (2022) https://t.co/rBz1bDjBgw

5:40 AM · Dec 31, 2022

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@FiveTimesAugust @pfizer Its called pharma-patients influencers. https://t.co/rBz1bDjBgw

6:01 PM · Jan 17, 2023

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RT @Coucou_CFC: @FiveTimesAugust @pfizer Its called pharma-patients influencers. https://t.co/rBz1bDjBgw

7:54 PM · Jan 17, 2023

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????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop… https://t.co/B0TDHzUzOM

8:35 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:37 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:38 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:38 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:43 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:46 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:46 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:48 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:48 PM · Mar 22, 2023

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Covert persuasion: the art of gently judging people to do what you want them to do. https://t.co/wkvQlASTHe https://t.co/ONZ3ZJOIBm

8:50 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:52 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:55 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

8:58 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

9:03 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

9:17 PM · Mar 22, 2023

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Amen the law must be returned no adds on any media only medical journals and salesperson with pharmacy degree as in… https://t.co/tj1iocOCyw

9:38 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

9:39 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

10:14 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

10:19 PM · Mar 22, 2023

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Influencers = Direct-to-Consumer Pharmaceutical Marketing = Paid Propaganda = Zero Science *Propaganda =The system… https://t.co/K3T6wQxiTb

10:19 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

10:29 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

10:40 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

11:24 PM · Mar 22, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

11:32 PM · Mar 22, 2023

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Patient Influencers: Pharmaceutical companies have recently entered the social media marketing arena, within govern… https://t.co/DNWPqsGnDr

12:03 AM · Mar 23, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

12:41 AM · Mar 23, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

2:14 AM · Mar 23, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

5:47 AM · Mar 23, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

7:40 AM · Mar 23, 2023

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RT @IamBrookJackson: ????Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing. We need legislation to stop th…

7:11 PM · Mar 23, 2023

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