This paper is in the following e-collection/theme issue:

Viewpoints and Perspectives (483) Mass Media/Social Media Communication and Campaigns (446) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1552) Participatory Medicine & E-Patients (758) Peer-to-Peer Support and Online Communities (592) Consumer & Patient Education and Shared-Decision Making (636) Quality/Credibility of eHealth Information and Trust Issues (485)

Published on in Vol 24, No 3 (2022): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/29422, first published .
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Authors of this article:

Erin Willis1 Author Orcid Image ;   Marjorie Delbaere2 Author Orcid Image
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