This paper is in the following e-collection/theme issue:

Viewpoints and Perspectives (483) Mass Media/Social Media Communication and Campaigns (446) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1552) Participatory Medicine & E-Patients (758) Peer-to-Peer Support and Online Communities (592) Consumer & Patient Education and Shared-Decision Making (636) Quality/Credibility of eHealth Information and Trust Issues (485)

Published on in Vol 24, No 3 (2022): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/29422, first published .
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Authors of this article:

Erin Willis1 Author Orcid Image ;   Marjorie Delbaere2 Author Orcid Image
Article Authors Cited by (15) Tweetations (78) Metrics

Journals

  1. Jang C, Bang M, Park J, Cho H. Impact of changes in clinical practice guidelines for intra-articular injection treatments for knee osteoarthritis on public interest and social media. Osteoarthritis and Cartilage 2023;31(6):793 View
  2. Morgan C, Zane D. Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities. Journal of Public Policy & Marketing 2022;41(4):368 View
  3. Sridhar J. Current Digital Direct-to-Consumer Advertising—The Tip of the Iceberg. JAMA Ophthalmology 2022;140(6):642 View
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  6. GÜLPINAR G. TOPLUM ECZACILARININ TAKVİYE EDİCİ GIDA VE BİTKİSEL İÇERİKLİ ÜRÜN PAZARLAMA VE SATIŞINDA SOSYAL MEDYA FİKİR LİDERLERİ (INFLUENCER) KULLANIMINA BAKIŞLARI. Ankara Universitesi Eczacilik Fakultesi Dergisi 2023;47(2):27 View
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  8. Engel E, Gell S, Heiss R, Karsay K. Social media influencers and adolescents’ health: A scoping review of the research field. Social Science & Medicine 2024;340:116387 View
  9. Moorman C, van Heerde H, Moreau C, Palmatier R. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions. Journal of Marketing 2024;88(1):1 View
  10. Gülpınar G, Uzun M, Iqbal A, Anderson C, Syed W, Al-Rawi M. A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements. BMC Complementary Medicine and Therapies 2023;23(1) View
  11. Chen S, Samuelson M, Rajan KD A. A Reassessment of the Impact and Significance of Social Media to Pathology. Archives of Pathology & Laboratory Medicine 2024;148(5):613 View
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Books/Policy Documents

  1. El-Sharif A, Alhamad H, Assab M, Echarif S, Alhayek Y. Artificial Intelligence (AI) and Finance. View
  2. Kanzler A. Digital Disruption and Transformation. View
  3. Rosário A, Boechat A. Global Perspectives on Social Media Influencers and Strategic Business Communication. View