This paper is in the following e-collection/theme issue:

Viewpoints and Perspectives (514) Mass Media/Social Media Communication and Campaigns (461) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1641) Participatory Medicine & E-Patients (773) Peer-to-Peer Support and Online Communities (636) Consumer & Patient Education and Shared-Decision Making (679) Quality/Credibility of eHealth Information and Trust Issues (531)

Published on in Vol 24, No 3 (2022): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/29422, first published .
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Authors of this article:

Erin Willis1 Author Orcid Image ;   Marjorie Delbaere2 Author Orcid Image
Article Authors Cited by (21) Tweetations (77) Metrics

Journals

  1. Jang C, Bang M, Park J, Cho H. Impact of changes in clinical practice guidelines for intra-articular injection treatments for knee osteoarthritis on public interest and social media. Osteoarthritis and Cartilage 2023;31(6):793 View
  2. Morgan C, Zane D. Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities. Journal of Public Policy & Marketing 2022;41(4):368 View
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  6. GÜLPINAR G. TOPLUM ECZACILARININ TAKVİYE EDİCİ GIDA VE BİTKİSEL İÇERİKLİ ÜRÜN PAZARLAMA VE SATIŞINDA SOSYAL MEDYA FİKİR LİDERLERİ (INFLUENCER) KULLANIMINA BAKIŞLARI. Ankara Universitesi Eczacilik Fakultesi Dergisi 2023;47(2):27 View
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  10. Gülpınar G, Uzun M, Iqbal A, Anderson C, Syed W, Al-Rawi M. A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements. BMC Complementary Medicine and Therapies 2023;23(1) View
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  13. Freire Y, Gómez Sánchez M, Sánchez Ituarte J, Frías Senande M, Díaz-Flores García V, Suárez A. Social media impact on students’ decision-making regarding aesthetic dental treatments based on cross-sectional survey data. Scientific Reports 2024;14(1) View
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  15. Hamel V, Mialon M, Moubarac J. ‘The company is using the credibility of our profession’: exploring experiences and perspectives of registered dietitians from Canada about their interactions with commercial actors using semi-structured interviews. Public Health Nutrition 2024;27(1) View
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