This paper is in the following e-collection/theme issue:

Viewpoints and Perspectives (514) Mass Media/Social Media Communication and Campaigns (461) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1641) Participatory Medicine & E-Patients (773) Peer-to-Peer Support and Online Communities (636) Consumer & Patient Education and Shared-Decision Making (679) Quality/Credibility of eHealth Information and Trust Issues (531)

Published on in Vol 24, No 3 (2022): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/29422, first published .
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Authors of this article:

Erin Willis1 Author Orcid Image ;   Marjorie Delbaere2 Author Orcid Image
Article Authors Cited by (21) Tweetations (77) Metrics

Erin Willis   1 * , PhD, MPH ;   Marjorie Delbaere   2 * , PhD

1 Department of Advertising, Public Relations, and Media Design, University of Colorado Boulder, Boulder, CO, United States

2 Edwards School of Business, University of Saskatchewan, Saskatoon, SK, Canada

*all authors contributed equally

Corresponding Author:

  • Erin Willis, PhD, MPH
  • Department of Advertising, Public Relations, and Media Design
  • University of Colorado Boulder
  • 478 UCB
  • 1511 University Ave
  • Boulder, CO, 80310
  • United States
  • Phone: 1 3034927161
  • Email: erin.willis@colorado.edu