Published on in Vol 19, No 12 (2017): December
![Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome](https://asset.jmir.pub/assets/42a4bb56313d85110a2838dbf22017ad.jpg 480w,https://asset.jmir.pub/assets/42a4bb56313d85110a2838dbf22017ad.jpg 960w,https://asset.jmir.pub/assets/42a4bb56313d85110a2838dbf22017ad.jpg 1920w,https://asset.jmir.pub/assets/42a4bb56313d85110a2838dbf22017ad.jpg 2500w)
1 Department of Health Outcomes & Biomedical Informatics, College of Medicine, University of Florida, Gainesville, FL, United States
2 Department of Management, Warrington College of Business, University of Florida, Gainesville, FL, United States
3 Department of Epidemiology, College of Public Health and Health Professions, University of Florida, Gainesville, FL, United States
4 Department of Epidemiology, College of Medicine, University of Florida, Gainesville, FL, United States
5 School of Information, Florida State University, Tallahassee, FL, United States
6 School of Business Administration, Zhejiang Gongshang University, Hangzhou, Zhejiang, China
*these authors contributed equally