Published on in Vol 19, No 12 (2017): December

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/9266, first published .
Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Using Social Media Data to Understand the Impact of Promotional Information on Laypeople’s Discussions: A Case Study of Lynch Syndrome

Jiang Bian   1 * , PhD ;   Yunpeng Zhao   1 * , MS ;   Ramzi G Salloum   1 , PhD ;   Yi Guo   1 , MPH, PhD ;   Mo Wang   2 , PhD ;   Mattia Prosperi   3, 4 , MEng, PhD ;   Hansi Zhang   1 , MS ;   Xinsong Du   1 , MS ;   Laura J Ramirez-Diaz   1 , MPH ;   Zhe He   5 , PhD ;   Yuan Sun   6 , PhD

1 Department of Health Outcomes & Biomedical Informatics, College of Medicine, University of Florida, Gainesville, FL, United States

2 Department of Management, Warrington College of Business, University of Florida, Gainesville, FL, United States

3 Department of Epidemiology, College of Public Health and Health Professions, University of Florida, Gainesville, FL, United States

4 Department of Epidemiology, College of Medicine, University of Florida, Gainesville, FL, United States

5 School of Information, Florida State University, Tallahassee, FL, United States

6 School of Business Administration, Zhejiang Gongshang University, Hangzhou, Zhejiang, China

*these authors contributed equally

Corresponding Author:

  • Yuan Sun, PhD
  • School of Business Administration
  • Zhejiang Gongshang University
  • No.18, Xuezheng St., Zhejiang Gongshang University, Xiasha University Town
  • Hangzhou, Zhejiang, 310018
  • China
  • Phone: 86 0571-28008005
  • Fax: 86 0571-28008006
  • Email: d05sunyuan@zju.edu.cn