Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/64740, first published .
Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

Steven Ramondt   1, 2 , PhD ;   Peter Kerkhof   2 , PhD, Prof Dr ;   Eva-Maria Merz   1, 3 , PhD, Prof Dr

1 Department of Donor Medicine Research, Sanquin Research Amsterdam, Amsterdam, The Netherlands

2 Department of Communication Science, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands

3 Department of Sociolgy, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands

Corresponding Author:

  • Eva-Maria Merz, PhD, Prof Dr
  • Department of Sociolgy
  • Vrije Universiteit Amsterdam
  • De Boelelaan 1108
  • Amsterdam 1081HV
  • The Netherlands
  • Phone: 31 612143879
  • Email: e.merz@sanquin.nl