Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/50871, first published .
Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

Paola Pascual-Ferrá   1 , PhD ;   Neil Alperstein   1 , PhD ;   Julia Burleson   2 , MSPH ;   Amelia M Jamison   2 , MAA, MPH ;   Ananya Bhaktaram   2 , MHS ;   Sidharth Rath   3 , BA, IDS ;   Rohini Ganjoo   4 , PhD ;   Satyanarayan Mohanty   5 , MA, MBA ;   Daniel J Barnett   6 , MD ;   Rajiv N Rimal   2 , PhD

1 Loyola University Maryland, Baltimore, MD, United States

2 Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States

3 Swasthya Plus Network, Bhubaneswar, OD, India

4 Biomedical Laboratory Sciences, George Washington University, Washington, DC, United States

5 D-COR Consulting Pvt Ltd, Bhubaneswar, OD, India

6 Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States

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