Published on in Vol 26 (2024)

This is a member publication of University of Stirling (Jisc)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/49921, first published .
The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

Wasim Ahmed   1 , BA, MSc, PhD ;   Opeoluwa Aiyenitaju   2 , BE, MSc, PhD ;   Simon Chadwick   3 , PhD ;   Mariann Hardey   4 , BA, MA, PhD ;   Alex Fenton   5 , BSc, MA, PhD

1 Management School, University of Stirling, Stirling, United Kingdom

2 Business School, Manchester Metropolitan University, Manchester, United Kingdom

3 School of Knowledge Economy and Management, Paris, France

4 Business School, University of Durham, Durham, United Kingdom

5 Business School, University of Chester, Chester, United Kingdom

Corresponding Author:

  • Wasim Ahmed, BA, MSc, PhD
  • Management School
  • University of Stirling
  • Airthrey Road
  • Stirling, FK9 4LA
  • United Kingdom
  • Phone: 44 1482 346311
  • Email: w.ahmed@hull.ac.uk