Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania’s Tobacco Control Mass Media Campaign Program, 2019-2021

James Kite   ¹ , MPH, PhD ;   Anne Grunseit   ¹ , PhD ;   Glenn Mitchell   ² , DBM ;   Pip Cooper   ² , MSocSc ;   Lilian Chan   ¹ , PhD ;   Bo-Huei Huang   ³ , PhD ;   Margaret Thomas   ¹ , DrPH ;   Blythe O'Hara   ¹ , PhD ;   Abby Smith   ^{1, 2} , MS

¹ Prevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, The University of Sydney, Camperdown, NSW, Australia

² Quit Tasmania, Cancer Council Tasmania, Hobart, Australia

³ School of Public Health, Faculty of Health, University of Technology Sydney, Sydney, Australia