Published on in Vol 25 (2023)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/52877, first published
.
1 Carinthia University of Applied Sciences, Villach & Klagenfurt, Austria
2 Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt, Austria
*all authors contributed equally