Published on in Vol 24, No 4 (2022): April

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/32630, first published .
The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study

The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study

The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study

Marcia Nißen   1 , PhD ;   Dominik Rüegger   1, 2 , PhD ;   Mirjam Stieger   3, 4, 5 , PhD ;   Christoph Flückiger   5 , PhD ;   Mathias Allemand   5, 6 , PhD ;   Florian v Wangenheim   1 , PhD ;   Tobias Kowatsch   1, 7 , PhD

1 Centre for Digital Health Interventions, Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland

2 Pathmate Technologies AG, Zurich, Switzerland

3 Department of Psychology, Brandeis University, Waltham, MA, United States

4 Institute of Communication and Marketing, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

5 Department of Psychology, University of Zurich, Zurich, Switzerland

6 University Research Priority Programs, Dynamics of Healthy Aging, University of Zurich, Zurich, Switzerland

7 Centre for Digital Health Interventions, Institute of Technology Management, University of St.Gallen, St.Gallen, Switzerland

Corresponding Author:

  • Marcia Nißen, PhD
  • Centre for Digital Health Interventions
  • Department of Management, Technology, and Economics
  • ETH Zurich
  • Weinbergstrasse 56/58
  • Zurich, 8092
  • Switzerland
  • Phone: 41 44 632 65 66
  • Email: mnissen@ethz.ch