Understanding the Social Mechanism of Cancer Misinformation Spread on YouTube and Lessons Learned: Infodemiological Study

Ho Young Yoon   ^{1 *} , PhD ;   Kyung Han You   ^{2 *} , PhD ;   Jung Hye Kwon   ^{3, 4, 5} , MD, PhD ;   Jung Sun Kim   ³ , MD, MSc ;   Sun Young Rha   ^{6, 7} , MD, PhD ;   Yoon Jung Chang   ⁸ , MD, PhD ;   Sang-Cheol Lee   ⁹ , MD, PhD

¹ Division of Communication and Media, Ewha Womans University, Seoul, Republic of Korea

² Department of Media and Communication Studies, Jeonbuk National University, Jeonju, Republic of Korea

³ Division of Hemato-Oncology, Department of Internal Medicine, Chungnam National University Sejong Hospital, Sejong-Si, Republic of Korea

⁴ Division of Hematology and Oncology, Department of Internal Medicine, College of Medicine, Chungnam National University, Daejeon, Republic of Korea

⁵ Daejeon Regional Cancer Center, Daejeon, Republic of Korea

⁶ Division of Medical Oncology, Yonsei University College of Medicine, Seoul, Republic of Korea

⁷ Yonsei Cancer Center, Yonsei University Health System, Seoul, Republic of Korea

⁸ Division of Cancer Control and Policy, National Cancer Center Korea, Department of Cancer Control and Population Health, National Cancer Center Graduate School of Cancer Science and Policy, Goyang, Republic of Korea

⁹ Division of Hematology and Oncology, Department of Internal Medicine, Soonchunhyang University Hospital Cheonan, Cheonan, Republic of Korea

*these authors contributed equally