Published on in Vol 22, No 2 (2020): February
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/13830, first published
.
1 Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Woerthersee, Austria
2 Department of Business Administration, Marketing and Consumer Behavior, University of Goettingen, Goettingen, Germany