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This paper is in the following e-collection/theme issue:

Public (e)Health, Digital Epidemiology and Public Health Informatics (1154) Smoking Cessation (661) Mass Media/Social Media Communication and Campaigns (615)

Published on in Vol 18, No 9 (2016): September

Bill, 40, a former smoker with diabetes, has amputated legs and uses a glucose monitor.

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Authors of this article:

Kevin C Davis1 Author Orcid Image ;   Paul R Shafer1, 2 Author Orcid Image ;   Robert Rodes3 Author Orcid Image ;   Annice Kim1 Author Orcid Image ;   Heather Hansen1 Author Orcid Image ;   Deesha Patel3 Author Orcid Image ;   Caryn Coln4 Author Orcid Image ;   Diane Beistle3 Author Orcid Image
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