Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Journals

1. Levy D, Tam J, Kuo C, Fong G, Chaloupka F. The Impact of Implementing Tobacco Control Policies: The 2017 Tobacco Control Policy Scorecard. Journal of Public Health Management and Practice 2018;24(5):448 View
2. Zhang Y, Cheng C. Research on the theory and practice of multimedia music image photography in music research. Multimedia Tools and Applications 2019 View
3. Shafer P, Fowler E, Baum L, Gollust S. Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment. Journal of Medical Internet Research 2018;20(10):e10872 View
4. Duke J, MacMonegle A, Nonnemaker J, Farrelly M, Delahanty J, Zhao X, Smith A, Rao P, Allen J. Impact of The Real Cost Media Campaign on Youth Smoking Initiation. American Journal of Preventive Medicine 2019;57(5):645 View
5. McCloud R, Kohler R, Viswanath K. Cancer Risk–Promoting Information: The Communication Environment of Young Adults. American Journal of Preventive Medicine 2017;53(3):S63 View
6. Santiago S, Mahoney C, Murray, M, Benoza G. “The Real Cost”: Reaching At-Risk Youth in a Fragmented Media Environment. American Journal of Preventive Medicine 2019;56(2):S49 View
7. Seidenberg A, Jo C, Ribisl K, Lee J, Buchting F, Kim Y, Emery S. A National Study of Social Media, Television, Radio, and Internet Usage of Adults by Sexual Orientation and Smoking Status: Implications for Campaign Design. International Journal of Environmental Research and Public Health 2017;14(4):450 View
8. Kite J, Grunseit A, Li V, Vineburg J, Berton N, Bauman A, Freeman B. Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics. JMIR Public Health and Surveillance 2019;5(1):e11132 View
9. Ringenson T, Höjer M, Kramers A, Viggedal A. Digitalization and Environmental Aims in Municipalities. Sustainability 2018;10(4):1278 View
10. Thomas M, Phongsavan P, McGill B, O’Hara B, Bauman A. A review of the impact of physical activity mass media campaigns on low compared to high socioeconomic groups. Health Education Research 2018;33(5):429 View
11. Chan L, O'Hara B, Phongsavan P, Bauman A, Freeman B. Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns. Journal of Medical Internet Research 2020;22(8):e17432 View
12. Allom V, Jongenelis M, Slevin T, Keightley S, Phillips F, Beasley S, Pettigrew S. Comparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media. Frontiers in Public Health 2018;6 View
13. Gagné M, Bélanger-Gravel A, Clément M, Poissant J. Recall and understanding of a communication campaign designed to promote positive parenting and prevent child maltreatment. Preventive Medicine Reports 2018;12:191 View
14. Pettigrew S, Jongenelis M, Phillips F, Slevin T, Allom V, Keightley S, Beasley S. Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media. Frontiers in Public Health 2018;6 View
15. Vanderlee L, Czoli C, Pauzé E, Potvin Kent M, White C, Hammond D. A comparison of self-reported exposure to fast food and sugary drinks marketing among parents of children across five countries. Preventive Medicine 2021;147:106521 View
16. Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans W. Assessing digital advertising exposure using a virtual experimental protocol. DIGITAL HEALTH 2022;8:205520762211022 View
17. Ichimiya M, Gerard R, Mills S, Brodsky A, Cantrell J, Evans W. The Measurement of Dose and Response for Smoking Behavior Change Interventions in the Digital Age: Systematic Review. Journal of Medical Internet Research 2022;24(8):e38470 View
18. Wagner D, Seneres G, Jones E, Brodersen K, Whitsitt-Paulson S. Swap Up Your Meal: A Mass Media Nutrition Education Campaign for Oklahoma Teens. International Journal of Environmental Research and Public Health 2022;19(16):10110 View
19. Beckerley S, Fernandez P, Matter C, Wagner D, Tate B, Jordan J. This Free Life Campaign: Increasing Intention to Quit Among LGBTQ+ Young Adult Nondaily Smokers in Minneapolis. Tobacco Use Insights 2022;15:1179173X2211339 View
20. Willoughby J, Noar S. Fifteen Years after a 10-year Retrospective: The State of Health Mass Mediated Campaigns. Journal of Health Communication 2022;27(6):362 View
21. Durkin S, Brennan E, Wakefield M. Optimising tobacco control campaigns within a changing media landscape and among priority populations. Tobacco Control 2022;31(2):284 View
22. Guillory J, Curry L, Farrelly M, Henes A, Homsi G, Saunders M, MacMonegle A, Fiacco L, Alexander T, Delahanty J, Mekos D, Hoffman L, Ganz O. Reach, Receptivity, And Beliefs Associated With the Fresh Empire Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States. American Journal of Health Promotion 2022;36(5):789 View
23. Hammond D, Reid J, Burkhalter R, Rynard V. E-cigarette Marketing Regulations and Youth Vaping: Cross-Sectional Surveys, 2017–2019. Pediatrics 2020;146(1) View
24. Denison B, Dahlen H, Kim J, Williams C, Kranzler E, Luchman J, Trigger S, Bennett M, Nighbor T, Vines M, Petrun Sayers E, Kurti A, Weinberg J, Hoffman L, Peck J. Evaluation of the “We Can Do This” Campaign Paid Media and COVID-19 Vaccination Uptake, United States, December 2020–January 2022. Journal of Health Communication 2023;28(9):573 View
25. BAŞER E. Bilimsel İletişim Bağlamında “Dijital Reklamcılık” Çalışmalarının Bibliyometrik Analizi. İletişim Kuram ve Araştırma Dergisi 2023;(63):71 View