This paper is in the following e-collection/theme issue:

Public (e)Health, Digital Epidemiology and Public Health Informatics (725) Smoking Cessation (556) Mass Media/Social Media Communication and Campaigns (461)

Published on in Vol 18, No 9 (2016): September

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

Authors of this article:

Kevin C Davis1 Author Orcid Image ;   Paul R Shafer1, 2 Author Orcid Image ;   Robert Rodes3 Author Orcid Image ;   Annice Kim1 Author Orcid Image ;   Heather Hansen1 Author Orcid Image ;   Deesha Patel3 Author Orcid Image ;   Caryn Coln4 Author Orcid Image ;   Diane Beistle3 Author Orcid Image
Article Authors Cited by (28) Tweetations (15) Metrics

Kevin C Davis   1 , MA ;   Paul R Shafer   1, 2 , MA ;   Robert Rodes   3 , MS ;   Annice Kim   1 , MPH, PhD ;   Heather Hansen   1 , MPP ;   Deesha Patel   3 , MPH ;   Caryn Coln   4 , MCIS, PMP ;   Diane Beistle   3 , BA

1 Center for Health Policy Science and Tobacco Research, RTI International, Research Triangle Park, NC, United States

2 Department of Health Policy and Management, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

3 Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA, United States

4 Northrop Grumman Information Systems, Atlanta, GA, United States

Corresponding Author:

  • Kevin C Davis, MA
  • Center for Health Policy Science and Tobacco Research
  • RTI International
  • 3040 East Cornwallis Road
  • Research Triangle Park, NC, 27709
  • United States
  • Phone: 1 919-541-5801
  • Fax: 1 919-541-6683
  • Email: kcdavis@rti.org