This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1573) Participatory Medicine & E-Patients (758)

Published on in Vol 18, No 7 (2016): July

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

Authors of this article:

David Christopher DeAndrea1 Author Orcid Image ;   Megan Ashley Vendemia1 Author Orcid Image
Article Authors Cited by (23) Tweetations (9) Metrics

Journals

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  8. DeAndrea D, Vendemia M. The Influence of Self-Generated and Third-Party Claims Online: Perceived Self-Interest as an Explanatory Mechanism. Journal of Computer-Mediated Communication 2019;24(5):223 View
  9. Ben Said Y, Bragazzi N, Pyatigorskaya N. Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey. Pharmacy 2020;8(1):9 View
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  13. Vendemia M, DeAndrea D, Brathwaite K. Objectifying the body positive movement: The effects of sexualizing and digitally modifying body-positive images on Instagram. Body Image 2021;38:137 View
  14. Maitra C, Rowley J. Using a social media based intervention to enhance eye health awareness of members of a deprived community in India. Information Development 2022;38(3):438 View
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  19. Asadi L, Shah A. Gender bias in antidepressant direct-to-consumer pharmaceutical advertising. Comprehensive Psychiatry 2023;123:152384 View
  20. Schulz P, Crosignani F, Petrocchi S. Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study. Journal of Medical Internet Research 2023;25:e40616 View
  21. Shan W, Wang J, Shi X, David Evans R. The impact of electronic word-of-mouth on patients’ choices in online health communities: A cross-media perspective. Journal of Business Research 2024;173:114404 View
  22. Kathuria A, Bakshi A. Influence of website quality on online impulse buying behaviour: a systematic review of literature. Marketing Intelligence & Planning 2024;42(5):816 View