Consumer Decision-Making Based on Review Websites: Are There Differences Between Choosing a Hotel and Choosing a Physician?
Consumer Decision-Making Based on Review Websites: Are There Differences Between Choosing a Hotel and Choosing a Physician?
Fabia Rothenfluh
1
, MSc ;
Evi Germeni
1
, Ph.D. ;
Peter J. Schulz
1
, Ph.D.
1
Institute of Communication and Health, Faculty of Communication Sciences, Università della Svizzera italiana, Lugano, Switzerland
Corresponding Author:
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Fabia Rothenfluh, MSc
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Institute of Communication and Health
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Faculty of Communication Sciences
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Università della Svizzera italiana
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Via Giuseppe Buffi 13
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Lugano, 6900
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Switzerland
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Phone:
41 58 666 4485
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Fax: 41 58 666 4647
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Email: fabia.rothenfluh@usi.ch