Published on in Vol 17, No 4 (2015): April

Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment

Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment

Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment

Authors of this article:

Sonja Grabner-Kräuter1 Author Orcid Image ;   Martin KJ Waiguny2 Author Orcid Image

Sonja Grabner-Kräuter   1 , PhD ;   Martin KJ Waiguny   2 , PhD

1 Department of Marketing and International Management, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

2 Department of Marketing, Advertising, Retailing and Sales, Auckland University of Technology, Auckland, New Zealand

Corresponding Author:

  • Sonja Grabner-Kräuter, PhD
  • Department of Marketing and International Management
  • Alpen-Adria-Universität Klagenfurt
  • Universitätsstrasse 65-67
  • Klagenfurt, 9020
  • Austria
  • Phone: 43 463-2700 ext 4042
  • Fax: 43 463-2700-994042
  • Email: sonja.grabner@aau.at