Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment
Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment
Sonja Grabner-Kräuter
1
, PhD ;
Martin KJ Waiguny
2
, PhD
1
Department of Marketing and International Management, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria
2
Department of Marketing, Advertising, Retailing and Sales, Auckland University of Technology, Auckland, New Zealand
Corresponding Author:
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Sonja Grabner-Kräuter, PhD
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Department of Marketing and International Management
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Alpen-Adria-Universität Klagenfurt
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Universitätsstrasse 65-67
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Klagenfurt, 9020
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Austria
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Phone:
43 463-2700 ext 4042
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Fax: 43 463-2700-994042
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Email: sonja.grabner@aau.at