This paper is in the following e-collection/theme issue:

Extended Reality, Virtual Reality and Virtual Worlds (513) Research Instruments, Questionnaires, and Tools (541) New Methods (909) Instruments and Questionnaires for Nutrition and Food Intake (159)

Published on in Vol 17, No 4 (2015): April

Using a 3D Virtual Supermarket to Measure Food Purchase Behavior: A Validation Study

Using a 3D Virtual Supermarket to Measure Food Purchase Behavior: A Validation Study

Using a 3D Virtual Supermarket to Measure Food Purchase Behavior: A Validation Study

Authors of this article:

Wilma Elzeline Waterlander1 Author Orcid Image ;   Yannan Jiang1 Author Orcid Image ;   Ingrid Hendrika Margaretha Steenhuis2 Author Orcid Image ;   Cliona Ni Mhurchu1 Author Orcid Image
Article Authors Cited by (87) Tweetations (24) Metrics

Journals

  1. Lombart C, Millan E, Normand J, Verhulst A, Labbé-Pinlon B, Moreau G. Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior. Computers in Human Behavior 2020;110:106374 View
  2. Pizzi G, Scarpi D, Pichierri M, Vannucci V. Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores. Computers in Human Behavior 2019;96:1 View
  3. Mizdrak A, Waterlander W, Rayner M, Scarborough P. Using a UK Virtual Supermarket to Examine Purchasing Behavior Across Different Income Groups in the United Kingdom: Development and Feasibility Study. Journal of Medical Internet Research 2017;19(10):e343 View
  4. Waterlander W. Are Front-of-Pack Nutrition Labels the Silver Bullet for Achieving Healthier Population Diets?. American Journal of Public Health 2019;109(8):1067 View
  5. Schnack A, Wright M, Holdershaw J. Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability. Food Research International 2019;117:40 View
  6. Xu C, Demir-Kaymaz Y, Hartmann C, Menozzi M, Siegrist M. The comparability of consumers’ behavior in virtual reality and real life: A validation study of virtual reality based on a ranking task. Food Quality and Preference 2021;87:104071 View
  7. Smeets P, Dagher A, Hare T, Kullmann S, van der Laan L, Poldrack R, Preissl H, Small D, Stice E, Veldhuizen M. Good practice in food-related neuroimaging. The American Journal of Clinical Nutrition 2019;109(3):491 View
  8. Allman-Farinelli M, Ijaz K, Tran H, Pallotta H, Ramos S, Liu J, Wellard-Cole L, Calvo R. A Virtual Reality Food Court to Study Meal Choices in Youth: Design and Assessment of Usability. JMIR Formative Research 2019;3(1):e12456 View
  9. Dutra L, Nonnemaker J, Bradfield B, Taylor N, Guillory J, Feld A, Kim A. Antismoking Advertisements and Price Promotions and Their Association With the Urge to Smoke and Purchases in a Virtual Convenience Store: Randomized Experiment. Journal of Medical Internet Research 2019;21(10):e14143 View
  10. Blitstein J, Guthrie J, Rains C. Low-Income Parents’ Use of Front-of-Package Nutrition Labels in a Virtual Supermarket. Journal of Nutrition Education and Behavior 2020;52(9):850 View
  11. Siegrist M, Ung C, Zank M, Marinello M, Kunz A, Hartmann C, Menozzi M. Consumers' food selection behaviors in three-dimensional (3D) virtual reality. Food Research International 2019;117:50 View
  12. Martínez-Navarro J, Bigné E, Guixeres J, Alcañiz M, Torrecilla C. The influence of virtual reality in e-commerce. Journal of Business Research 2019;100:475 View
  13. Poelman M, Kroeze W, Waterlander W, de Boer M, Steenhuis I. Food taxes and calories purchased in the virtual supermarket: a preliminary study. British Food Journal 2017;119(12):2559 View
  14. Loureiro S, Guerreiro J, Eloy S, Langaro D, Panchapakesan P. Understanding the use of Virtual Reality in Marketing: A text mining-based review. Journal of Business Research 2019;100:514 View
  15. Zhao H, Huang F, Spence C, Wan X. Visual Search for Wines with a Triangle on the Label in a Virtual Store. Frontiers in Psychology 2017;8 View
  16. Waterlander W, Jiang Y, Nghiem N, Eyles H, Wilson N, Cleghorn C, Genç M, Swinburn B, Mhurchu C, Blakely T. The effect of food price changes on consumer purchases: a randomised experiment. The Lancet Public Health 2019;4(8):e394 View
  17. Schnack A, Wright M, Holdershaw J. Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation. Journal of Retailing and Consumer Services 2021;58:102266 View
  18. Verhulst A, Normand J, Lombart C, Sugimoto M, Moreau G. Influence of Being Embodied in an Obese Virtual Body on Shopping Behavior and Products Perception in VR. Frontiers in Robotics and AI 2018;5 View
  19. Alcañiz M, Bigné E, Guixeres J. Virtual Reality in Marketing: A Framework, Review, and Research Agenda. Frontiers in Psychology 2019;10 View
  20. Dutra L, Nonnemaker J, Taylor N, Kim A. Deception and Shopping Behavior Among Current Cigarette Smokers: A Web-Based, Randomized Virtual Shopping Experiment. JMIR Research Protocols 2018;7(6):e10468 View
  21. Kühn F, Lichters M, Krey N. The touchy issue of produce: Need for touch in online grocery retailing. Journal of Business Research 2020;117:244 View
  22. Kim J, Jung Y, Shin Y, Kim M, Eom H, Kim E, Kim J, Kim J. Feasibility of a virtual reality-based interactive feedback program for modifying dysfunctional communication: a preliminary study. BMC Psychology 2020;8(1) View
  23. Elboudali A, Aoussat A, Mantelet F, Bethomier J, Leray F. A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO. International Journal on Interactive Design and Manufacturing (IJIDeM) 2020;14(2):551 View
  24. Akerman Frid S, Josman N, Endevelt R. Development and standardization of the “Let's Shop” questionnaire: an assessment of shopping habits and executive functions in people with obesity. Food Science & Nutrition 2017;5(3):446 View
  25. Hoenink J, Mackenbach J, Waterlander W, Lakerveld J, van der Laan N, Beulens J. The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment. International Journal of Behavioral Nutrition and Physical Activity 2020;17(1) View
  26. Schnack A, Wright M, Holdershaw J. An exploratory investigation of shopper behaviour in an immersive virtual reality store. Journal of Consumer Behaviour 2020;19(2):182 View
  27. van Herpen E, van den Broek E, van Trijp H, Yu T. Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store. Appetite 2016;107:196 View
  28. Persky S. A Virtual Home for the Virtual Clinical Trial. Journal of Medical Internet Research 2020;22(1):e15582 View
  29. Marty L, Jones A, Robinson E. Socioeconomic position and the impact of increasing availability of lower energy meals vs. menu energy labelling on food choice: two randomized controlled trials in a virtual fast-food restaurant. International Journal of Behavioral Nutrition and Physical Activity 2020;17(1) View
  30. Waterlander W, Blakely T, Nghiem N, Cleghorn C, Eyles H, Genc M, Wilson N, Jiang Y, Swinburn B, Jacobi L, Michie J, Ni Mhurchu C. Study protocol: combining experimental methods, econometrics and simulation modelling to determine price elasticities for studying food taxes and subsidies (The Price ExaM Study). BMC Public Health 2016;16(1) View
  31. Kalantari S, Neo J. Virtual Environments for Design Research: Lessons Learned from use of Fully Immersive Virtual Reality in Interior Design Research. Journal of Interior Design 2020;45(3):27 View
  32. Blom S, Gillebaart M, De Boer F, van der Laan N, De Ridder D. Under pressure: Nudging increases healthy food choice in a virtual reality supermarket, irrespective of system 1 reasoning. Appetite 2021;160:105116 View
  33. Marty L, Cook B, Piernas C, Jebb S, Robinson E. Effects of Labelling and Increasing the Proportion of Lower-Energy Density Products on Online Food Shopping: A Randomised Control Trial in High- and Low-Socioeconomic Position Participants. Nutrients 2020;12(12):3618 View
  34. Hoenink J, Mackenbach J, van der Laan L, Lakerveld J, Waterlander W, Beulens J. Recruitment of Participants for a 3D Virtual Supermarket: Cross-sectional Observational Study. JMIR Formative Research 2021;5(2):e19234 View
  35. Neo J, Won A, Shepley M. Designing Immersive Virtual Environments for Human Behavior Research. Frontiers in Virtual Reality 2021;2 View
  36. Wu J, Song S, Whang C. Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input. Information & Management 2021;58(4):103461 View
  37. Stuber J, Hoenink J, Beulens J, Mackenbach J, Lakerveld J. Shifting toward a healthier dietary pattern through nudging and pricing strategies: A secondary analysis of a randomized virtual supermarket experiment. The American Journal of Clinical Nutrition 2021;114(2):628 View
  38. Rummo P, Higgins I, Chauvenet C, Vesely A, Jaacks L, Taillie L. A Standardized Guide to Developing an Online Grocery Store for Testing Nutrition-Related Policies and Interventions in an Online Setting. International Journal of Environmental Research and Public Health 2021;18(9):4527 View
  39. Wu J, Joo B, Sina A, Song S, Whang C. Personalizing 3D virtual fashion stores: an action research approach to modularity development. International Journal of Retail & Distribution Management 2022;50(3):342 View
  40. Moghaddasi M, Marín-Morales J, Khatri J, Guixeres J, Chicchi Giglioli I, Alcañiz M. Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality. Applied Sciences 2021;11(10):4399 View
  41. Martingano A, Persky S. Virtual reality expands the toolkit for conducting health psychology research. Social and Personality Psychology Compass 2021;15(7) View
  42. Xu C, Siegrist M, Hartmann C. The application of virtual reality in food consumer behavior research: A systematic review. Trends in Food Science & Technology 2021;116:533 View
  43. Meijers M, Smit E, de Wildt K, Karvonen S, van der Plas D, van der Laan L. Stimulating Sustainable Food Choices Using Virtual Reality: Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs. Environmental Communication 2022;16(1):1 View
  44. van der Molen A, Hoenink J, Mackenbach J, Waterlander W, Lakerveld J, Beulens J. Are nudging and pricing strategies on food purchasing behaviors equally effective for all? Secondary analyses from the Supreme Nudge virtual supermarket study. Appetite 2021;167:105655 View
  45. Moriuchi E, Murdy S. Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR. Psychology & Marketing 2022;39(7):1302 View
  46. Risso P, Sansone M, Gallace A. Food Evaluation in Augmented Reality Environments: Can AR Affect Behavioral and Psychophysiological Responses?. PRESENCE: Virtual and Augmented Reality 2020;29:201 View
  47. van der Laan L, Papies E, Ly A, Smeets P. Examining the neural correlates of goal priming with the NeuroShop, a novel virtual reality fMRI paradigm. Appetite 2022;170:105901 View
  48. Arrazat L, Chambaron S, Arvisenet G, Goisbault I, Charrier J, Nicklaus S, Marty L. Traffic-light front-of-pack environmental labelling across food categories triggers more environmentally friendly food choices: a randomised controlled trial in virtual reality supermarket. International Journal of Behavioral Nutrition and Physical Activity 2023;20(1) View
  49. Bigne E, Maturana P. Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?. Cornell Hospitality Quarterly 2023;64(2):226 View
  50. Wang K, Shawl R, Neware R, Dylik J. RETRACTED ARTICLE: Research on immersive interactive experience of content e-commerce live users in the era of computer digital marketing. International Journal of System Assurance Engineering and Management 2023;14(1):491 View
  51. Melendrez-Ruiz J, Dujourdy L, Goisbault I, Charrier J, Pagnat K, Nicklaus S, Arvisenet G, Chambaron S. “You look at it, but will you choose it”: Is there a link between the foods consumers look at and what they ultimately choose in a virtual supermarket?. Food Quality and Preference 2022;98:104510 View
  52. Lee H, Yoon N, Choi D. The effect of touch simulation in virtual reality shopping. Fashion and Textiles 2022;9(1) View
  53. Hall M, Lazard A, Higgins I, Blitstein J, Duffy E, Greenthal E, Sorscher S, Taillie L. Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience store. The American Journal of Clinical Nutrition 2022;115(4):1144 View
  54. Hoenink J, Waterlander W, Mackenbach J, Mhurchu C, Wilson N, Beulens J, Nghiem N. Impact of taxes on purchases of close substitute foods: analysis of cross-price elasticities using data from a randomized experiment. Nutrition Journal 2021;20(1) View
  55. Jacobi L, Nghiem N, Ramírez‐Hassan A, Blakely T. Food Price Elasticities for Policy Interventions: Estimates from a Virtual Supermarket Experiment in a Multistage Demand Analysis with (Expert) Prior Information. Economic Record 2021;97(319):457 View
  56. Eykelenboom M, Olthof M, van Stralen M, Djojosoeparto S, Poelman M, Kamphuis C, Vellinga R, Waterlander W, Renders C, Steenhuis I. The effects of a sugar-sweetened beverage tax and a nutrient profiling tax based on Nutri-Score on consumer food purchases in a virtual supermarket: a randomised controlled trial. Public Health Nutrition 2022;25(4):1105 View
  57. Riesenberg D, Peeters A, Backholer K, Martin J, Ni Mhurchu C, Blake M, Taheri S. Exploring the effects of added sugar labels on food purchasing behaviour in Australian parents: An online randomised controlled trial. PLOS ONE 2022;17(8):e0271435 View
  58. Vellinga R, Eykelenboom M, Olthof M, Steenhuis I, de Jonge R, Temme E. Less meat in the shopping basket. The effect on meat purchases of higher prices, an information nudge and the combination: a randomised controlled trial. BMC Public Health 2022;22(1) View
  59. Grummon A, Tucker A, Noe V, Rummo P, Prestemon C, Hall M, Jaacks L, Lippuner V, Taillie L. Consumer behaviour and experiences in a naturalistic online grocery store: implications for nutrition research. Journal of Nutritional Science 2023;12 View
  60. Ricci M, Evangelista A, Di Roma A, Fiorentino M. Immersive and desktop virtual reality in virtual fashion stores: a comparison between shopping experiences. Virtual Reality 2023;27(3):2281 View
  61. Braga B, Cash S, Sarson K, Chang R, Mosca A, Wilson N. The creation of an online grocery store for experimental purposes: A pilot study. Food Quality and Preference 2023;109:104888 View
  62. Braga B, Cash S, Sarson K, Chang R, Mosca A, Wilson N. The gamification of nutrition labels to encourage healthier food selection in online grocery shopping: A randomized controlled trial. Appetite 2023;188:106610 View
  63. Xu C, Hartmann C, Siegrist M. The impact of information about animal husbandry systems on consumers’ choice of meat products in a virtual supermarket. Food and Humanity 2023;1:459 View
  64. Long J, Pritschet S, Keller K, Cheah C, Boot L, Klippel A, Brick T, Edwards C, Rolls B, Masterson T. Portion size affects food selection in an immersive virtual reality buffet and is related to measured intake in laboratory meals varying in portion size. Appetite 2023;191:107052 View
  65. Valenčič E, Beckett E, Collins C, Koroušić Seljak B, Bucher T. Changing the default order of food items in an online grocery store may nudge healthier food choices. Appetite 2024;192:107072 View
  66. Finlay A, Boyland E, Jones A, Witkam R, Robinson E. The impact of calorie labelling and proportional pricing on out of home food orders: a randomised controlled trial study using a virtual food and drink delivery app. International Journal of Behavioral Nutrition and Physical Activity 2023;20(1) View
  67. Jacobi L, Kwok C, Ramírez-Hassan A, Nghiem N. Posterior Manifolds over Prior Parameter Regions: Beyond Pointwise Sensitivity Assessments for Posterior Statistics from MCMC Inference. Studies in Nonlinear Dynamics & Econometrics 2024;28(2):403 View
  68. Eykelenboom M, Mersch D, Grasso A, Vellinga R, Temme E, Steenhuis I, Olthof M. The effects of health-related food taxes on the environmental impact of consumer food purchases: secondary analysis of data from a randomised controlled trial in a virtual supermarket. Public Health Nutrition 2024;27(1) View
  69. Bigne E, Simonetti A, Guixeres J, Alcaniz M. Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store. International Journal of Retail & Distribution Management 2024;52(4):389 View
  70. Bach L, Weingarten N, Meyer K, Yeh C, Dolgopolova I, Wang W, Roosen J, Hartmann M. Der virtuelle Supermarkt als innovative Forschungsinfrastruktur: Experiment zur Erhöhung der Salienz für Fleischprodukte mit höherem Haltungsstandard. Journal of Consumer Protection and Food Safety 2024;19(S1):111 View
  71. Flash S, Goldsmith D, Nelson T, Thompson W, Flatley Brennan P. Assessing the usability of an immersive virtual reality grocery store in healthy controls. International Journal of Medical Informatics 2024;187:105458 View
  72. van der Waal N, Janssen L, Antheunis M, van der Laan L. Examining the Proteus Effect in the Context of Healthy Food Choices and Intentions to Eat Healthy: The Role of Avatar Body Size, Avatar Allocation Type, and Visual Perspective. PRESENCE: Virtual and Augmented Reality 2023;32:231 View
  73. Wang K, Ashraf A, Thongpapanl N, Ferreira C, Selcuk C, Green T. Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior. Electronic Commerce Research 2024 View
  74. Phillips M, Kapitan S, Rush E. From the store to the kitchen: Herbal scents drive wholesome food choice. Journal of Retailing and Consumer Services 2024;81:103959 View
  75. Lin J, Wang T, Lin W. Becoming Healthier without Paying More? Experimental Evidence from the Impact of Multiple Traffic Lights on Chinese College Students. Nutrients 2024;16(13):2124 View

Books/Policy Documents

  1. Poelman M, Steenhuis I. Context. View
  2. Jung S, Claire S, Fukunaga J, Garcia J, Kim S. Virtual, Augmented and Mixed Reality. View
  3. Adeola O, Evans O, Ndubuisi Edeh J, Adisa I. Marketing Communications and Brand Development in Emerging Economies Volume I. View
  4. Loureiro S, Guerreiro J, Villar J. Extended Reality and Metaverse. View