Published on 25.08.2011 in Vol 13, No 3 (2011): Jul-Sep

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Brian J Zikmund-Fisher^{1, 2, 3, 4}

; Mark Dickson³ ; Holly O Witteman^{2, 3}

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