Published on in Vol 13, No 3 (2011): Jul-Sep

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Brian J Zikmund-Fisher   1, 2, 3, 4 , PhD ;   Mark Dickson   3 , MA ;   Holly O Witteman   2, 3 , PhD

1 Department of Health Behavior and Health Education, School of Public Health, University of Michigan, Ann Arbor, MI, United States

2 Division of General Medicine, Department of Internal Medicine, University of Michigan, Ann Arbor, MI, United States

3 Center for Bioethics and Social Sciences in Medicine, Medical School, University of Michigan, Ann Arbor, MI, United States

4 Risk Science Center, School of Public Health, University of Michigan, Ann Arbor, MI, United States

Corresponding Author:

  • Brian J Zikmund-Fisher, PhD
  • Department of Health Behavior and Health Education
  • School of Public Health
  • University of Michigan
  • 1415 Washington Heights
  • Ann Arbor, MI, 48109-2029
  • United States
  • Phone: 1 734-936-9179
  • Fax: 1 734-763-7379
  • Email: bzikmund@umich.edu