Colorectal Cancer Racial Equity Post Volume, Content, and Exposure: Observational Study Using Twitter Data

Chau Tong   ^{1, 2} , PhD ;   Drew Margolin   ³ , PhD ;   Jeff Niederdeppe   ^{3, 4} , PhD ;   Rumi Chunara   ^{5, 6} , PhD ;   Jiawei Liu   ^{7, 8} , PhD ;   Lea Jih-Vieira   ⁹ , ME ;   Andy J King   ^{10, 11} , PhD

¹ School of Journalism, University of Missouri, Columbia, MO, United States

² Institute for Data Science and Informatics, University of Missouri, Columbia, MO, United States

³ Department of Communication, Cornell University, Ithaca, NY, United States

⁴ Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, NY, United States

⁵ Department of Biostatistics, New York University, New York, NY, United States

⁶ Department of Computer Science & Engineering, New York University, New York, NY, United States

⁷ STEM Translational Communication Center, College of Journalism and Communications, University of Florida, Gainesville, FL, United States

⁸ Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL, United States

⁹ School of Engineering and Applied Science, University of Virginia, Charlottesville, VA, United States

¹⁰ Cancer Control & Population Sciences, Huntsman Cancer Institute, Salt Lake, UT, United States

¹¹ Department of Communication, University of Utah, Salt Lake, UT, United States