Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/60891, first published .
How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

Roxanne Dupuis   1, 2 , PhD ;   Aviva A Musicus   3, 4 , SCD ;   Brittany Edghill   2, 5 , MPA ;   Emma Keteku   6 , MD ;   Marie A Bragg   1, 2, 7 , PhD

1 Department of Population Health, NYU Grossman School of Medicine, New York, NY, United States

2 NYU Food Environment and Policy Research Coalition, New York, NY, United States

3 Department of Nutrition, Harvard T.H. Chan School of Public Health, Boston, MA, United States

4 Center for Science in the Public Interest, Washington, DC, United States

5 Office of Science and Research, NYU Grossman School of Medicine, New York, NY, United States

6 New York Presbyterian Hospital-Weill Cornell, New York, NY, United States

7 Marketing Department, Stern School of Business, New York University, New York, NY, United States

Corresponding Author: