The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study
The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study
Kevin Davis
1
, MA ;
Laurel Curry
2
, DrPH ;
Brian Bradfield
1
, BA ;
David A Stupplebeen
3
, MPH, PhD ;
Rebecca J Williams
4
, MPH, DrPH ;
Sandra Soria
4
, CPA ;
Julie Lautsch
4
, BA
1
RTI International, Research Triangle Park, NC, United States
2
RTI International, Washington, DC, United States
3
Office of Public Health Studies, Thompson School of Social Work and Public Health, University of Hawaiʻi at Mānoa, Honolulu, HI, United States
4
California Tobacco Prevention Program, California Department of Public Health, Sacramento, CA, United States
Corresponding Author:
-
Laurel Curry, DrPH
-
RTI International
-
701 13th St. NW
-
Ste 750
-
Washington, DC, 20005
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United States
-
Phone:
1 202-728-2086
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Email: lcurry@rti.org