Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/55311, first published .
The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study

The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study

The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study

Kevin Davis   1 , MA ;   Laurel Curry   2 , DrPH ;   Brian Bradfield   1 , BA ;   David A Stupplebeen   3 , MPH, PhD ;   Rebecca J Williams   4 , MPH, DrPH ;   Sandra Soria   4 , CPA ;   Julie Lautsch   4 , BA

1 RTI International, Research Triangle Park, NC, United States

2 RTI International, Washington, DC, United States

3 Office of Public Health Studies, Thompson School of Social Work and Public Health, University of Hawaiʻi at Mānoa, Honolulu, HI, United States

4 California Tobacco Prevention Program, California Department of Public Health, Sacramento, CA, United States

Corresponding Author:

  • Laurel Curry, DrPH
  • RTI International
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  • Email: lcurry@rti.org