Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/46551, first published .
Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study

Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study

Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study

Authors of this article:

Xia Wei1 Author Orcid Image ;   Shubin Yu2 Author Orcid Image ;   Changxu (Victor) Li3 Author Orcid Image

Xia Wei   1 , BA, MBA, PhD ;   Shubin Yu   2 , BA, MA, MSc, PhD ;   Changxu (Victor) Li   3 , BA, MA, MSc

1 College of Management, Shenzhen University, Shenzhen, China

2 Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway

3 Department of Marketing, KU Leuven, Leuven, Belgium

Corresponding Author:

  • Shubin Yu, BA, MA, MSc, PhD
  • Department of Communication and Culture
  • BI Norwegian Business School
  • Nydalsveien 37
  • Oslo, 0484
  • Norway
  • Phone: 47 41228055
  • Email: shubin.yu@bi.no