Published on in Vol 26 (2024)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/46551, first published
.
1 College of Management, Shenzhen University, Shenzhen, China
2 Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway
3 Department of Marketing, KU Leuven, Leuven, Belgium