A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review

James Kite   ¹ , MPH, PhD ;   Lilian Chan   ¹ , MPH, PhD ;   Kathryn MacKay   ² , PhD ;   Lucy Corbett   ¹ , BSc, BEd ;   Gillian Reyes-Marcelino   ^{3, 4} , MPH ;   Binh Nguyen   ¹ , PhD ;   William Bellew   ¹ , MPH, DrPH ;   Becky Freeman   ¹ , PhD

¹ Prevention Research Collaboration, Sydney School of Public Health, The University of Sydney, Camperdown, Australia

² Sydney Health Ethics, Sydney School of Public Health, The University of Sydney, Camperdown, Australia

³ Sydney School of Public Health, The University of Sydney, Camperdown, Australia

⁴ The Daffodil Centre, The University of Sydney and Cancer Council New South Wales, Camperdown, Australia