Cancer Communication and User Engagement on Chinese Social Media: Content Analysis and Topic Modeling Study

Liang Chen   ¹ , PhD ;   Pianpian Wang   ² , PhD ;   Xin Ma   ³ , MA ;   Xiaohui Wang   ⁴ , PhD

¹ School of Journalism and Communication, Tsinghua University, Beijing, China

² School of Media and Communication, Shenzhen University, Shenzhen, China

³ Department of Communication, University of Maryland, Maryland, MD, United States

⁴ Department of Media and Communication, City University of Hong Kong, Hong Kong, China