Published on in Vol 23, No 10 (2021): October

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/32365, first published .
Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design

Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design

Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design

Dorothy Szinay   1 , MSc ;   Rory Cameron   2, 3 , PhD ;   Felix Naughton   1 , PhD ;   Jennifer A Whitty   2, 3 , PhD ;   Jamie Brown   4, 5 , PhD ;   Andy Jones   2 , PhD

1 Behavioural and Implementation Science Group, School of Health Sciences, University of East Anglia, Norwich, United Kingdom

2 Norwich Medical School, University of East Anglia, Norwich, United Kingdom

3 National Institute for Health Research, Applied Research Collaboration East of England, Cambridge, United Kingdom

4 Department of Behavioural Science and Health, University College London, London, United Kingdom

5 SPECTRUM Consortium, London, United Kingdom

Corresponding Author:

  • Dorothy Szinay, MSc
  • Behavioural and Implementation Science Group
  • School of Health Sciences
  • University of East Anglia
  • Norwich Research Park Earlham Road
  • Norwich, NR4 7TJ
  • United Kingdom
  • Phone: 44 1603593064
  • Email: d.szinay@uea.ac.uk