Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design
Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design
Dorothy Szinay
1
, MSc ;
Rory Cameron
2, 3
, PhD ;
Felix Naughton
1
, PhD ;
Jennifer A Whitty
2, 3
, PhD ;
Jamie Brown
4, 5
, PhD ;
Andy Jones
2
, PhD
1
Behavioural and Implementation Science Group, School of Health Sciences, University of East Anglia, Norwich, United Kingdom
2
Norwich Medical School, University of East Anglia, Norwich, United Kingdom
3
National Institute for Health Research, Applied Research Collaboration East of England, Cambridge, United Kingdom
4
Department of Behavioural Science and Health, University College London, London, United Kingdom
5
SPECTRUM Consortium, London, United Kingdom
Corresponding Author:
-
Dorothy Szinay, MSc
-
Behavioural and Implementation Science Group
-
School of Health Sciences
-
University of East Anglia
-
Norwich Research Park Earlham Road
-
Norwich, NR4 7TJ
-
United Kingdom
-
Phone:
44 1603593064
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Email: d.szinay@uea.ac.uk