This paper is in the following e-collection/theme issue:

Digital Health Reviews (1289) Mass Media/Social Media Communication and Campaigns (461) Smoking Cessation (556)

Published on in Vol 22, No 8 (2020): August

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/17432, first published .
Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

Authors of this article:

Lilian Chan1 Author Orcid Image ;   Blythe O'Hara1 Author Orcid Image ;   Philayrath Phongsavan1 Author Orcid Image ;   Adrian Bauman1 Author Orcid Image ;   Becky Freeman1 Author Orcid Image
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