Published on in Vol 21, No 6 (2019): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/12454, first published .
When Similarity Beats Expertise—Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study

When Similarity Beats Expertise—Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study

When Similarity Beats Expertise—Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study

Anne-Madeleine Kranzbühler   1 , PhD ;   Mirella H P Kleijnen   2 , PhD ;   Peeter W J Verlegh   2 , PhD ;   Marije Teerling   3 , PhD

1 Department of Product Innovation Management, Delft University of Technology, Delft, Netherlands

2 Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, Netherlands

3 Eneco, Rotterdam, Netherlands

Corresponding Author:

  • Anne-Madeleine Kranzbühler, PhD
  • Department of Product Innovation Management
  • Delft University of Technology
  • Landbergstraat 15
  • Delft, 2628 CE
  • Netherlands
  • Phone: 31 152783451
  • Email: a.kranzbuhler@tudelft.nl