How Online Quality Ratings Influence Patients’ Choice of Medical Providers: Controlled Experimental Survey Study
How Online Quality Ratings Influence Patients’ Choice of Medical Providers: Controlled Experimental Survey Study
Niam Yaraghi
1, 2
, PhD ;
Weiguang Wang
3
, MSc ;
Guodong (Gordon) Gao
3
, PhD ;
Ritu Agarwal
3
, PhD
1
Department of Operations and Information Management, University of Connecticut, Stamford, CT, United States
2
Center for Technology Innovation, The Brookings Institution, Washington, DC, United States
3
Department of Decision, Operations and Information Technologies, Robert H Smith School of Business, University of Maryland at College Park, College Park, MD, United States
Corresponding Author:
-
Niam Yaraghi, PhD
-
Center for Technology Innovation
-
The Brookings Institution
-
1755 Massachusetts Ave NW
-
Washington, DC, 20036
-
United States
-
Phone:
1 2027632073
-
Email: niam.yaraghi@uconn.edu