This paper is in the following e-collection/theme issue:

Consumer & Patient Education and Shared-Decision Making (636) Cyberpharmacies (39) Quality/Credibility of eHealth Information and Trust Issues (485)

Published on in Vol 20, No 1 (2018): January

Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

Authors of this article:

Helen W Sullivan1 Author Orcid Image ;   Amie C O'Donoghue1 Author Orcid Image ;   Jennifer Gard Read2 Author Orcid Image ;   Jacqueline B Amoozegar2 Author Orcid Image ;   Kathryn J Aikin1 Author Orcid Image ;   Douglas J Rupert2 Author Orcid Image
Article Authors Cited by (8) Tweetations (8) Metrics

Journals

  1. Drewniak D, Glässel A, Hodel M, Biller-Andorno N. Risks and Benefits of Web-Based Patient Narratives: Systematic Review. Journal of Medical Internet Research 2020;22(3):e15772 View
  2. Sullivan H, Chen W, Betts K. Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages. Communication Methods and Measures 2021;15(3):211 View
  3. Lee C, McLean M, Huang C, Nguyen Zarndt A, Aikin K, Rausch P, Cohen B, Delahanty J, Sholly D, Slavit W, Carlton E. The FDA’s Diverse and Dynamic Activities in the Social and Behavioral Sciences: Advancing and Supporting Health Equity. Journal of Primary Care & Community Health 2021;12:215013272110047 View
  4. Giombi K, Thompson J, Wines C, Haughney R, Sullivan H, Betts K. A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 2023;19(6):859 View
  5. Sullivan H, O'Donoghue A, Mannis S, Carpenter A. Character-space-limited online prescription drug communications: Four experimental studies. Research in Social and Administrative Pharmacy 2022;18(12):4092 View
  6. Liu J, Avery R, Kim J, Niederdeppe J. Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016. Journal of Health Communication 2022;27(3):183 View
  7. Aikin K, Sullivan H, Caporaso A, Hoverman V, Yan T, Williams D, Crafts J. Attention to risk information in direct‐to‐consumer prescription drug print ads: An eye‐tracking study. Pharmacoepidemiology and Drug Safety 2023;32(3):312 View
  8. Shin S, Shin H, Gim J. How positive do testimonials on a restaurant website need to be? Impact of positivity of testimonial reviews on customers’ decision-making. International Journal of Hospitality Management 2023;108:103382 View