Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions
Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions
Helen W Sullivan
1
, PhD, MPH ;
Amie C O'Donoghue
1
, PhD ;
Jennifer Gard Read
2
, MPH ;
Jacqueline B Amoozegar
2
, MSPH ;
Kathryn J Aikin
1
, PhD ;
Douglas J Rupert
2
, MPH
1
US Food and Drug Administration, Silver Spring, MD, United States
2
RTI International, Research Triangle Park, NC, United States
Corresponding Author:
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Helen W Sullivan, PhD, MPH
-
US Food and Drug Administration
-
10903 New Hampshire Ave, Bldg 51
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Silver Spring, MD, 20993
-
United States
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Phone:
1 301-796-1200
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Fax: 1 301-847-8444
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Email: helen.sullivan@fda.hhs.gov