This paper is in the following e-collection/theme issue:

Public (e)Health, Digital Epidemiology and Public Health Informatics (725) Consumer & Patient Education and Shared-Decision Making (679) Knowledge Translation and Implementation Science (398) Smoking Cessation (557) Mass Media/Social Media Communication and Campaigns (461)

Published on in Vol 18, No 2 (2016): February

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Authors of this article:

Paul R Shafer1, 2 Author Orcid Image ;   Kevin C Davis1 Author Orcid Image ;   Deesha Patel3 Author Orcid Image ;   Robert Rodes3 Author Orcid Image ;   Diane Beistle3 Author Orcid Image
Article Authors Cited by (6) Tweetations (8) Metrics

Journals

  1. Chan L, O'Hara B, Phongsavan P, Bauman A, Freeman B. Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns. Journal of Medical Internet Research 2020;22(8):e17432 View
  2. Davis K, Shafer P, Rodes R, Kim A, Hansen H, Patel D, Coln C, Beistle D. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign. Journal of Medical Internet Research 2016;18(9):e235 View
  3. Kite J, Grunseit A, Li V, Vineburg J, Berton N, Bauman A, Freeman B. Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics. JMIR Public Health and Surveillance 2019;5(1):e11132 View
  4. Murphy-Hoefer R, Davis K, Beistle D, King B, Duke J, Rodes R, Graffunder C. Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015. Preventing Chronic Disease 2018;15 View
  5. Shafer P, Fowler E, Baum L, Gollust S. Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment. Journal of Medical Internet Research 2018;20(10):e10872 View
  6. England L, Tong V, Rockhill K, Hsia J, McAfee T, Patel D, Rupp K, Conrey E, Valdivieso C, Davis K. Evaluation of a federally funded mass media campaign and smoking cessation in pregnant women: a population-based study in three states. BMJ Open 2017;7(12):e016826 View