This paper is in the following e-collection/theme issue:

Public (e)Health, Digital Epidemiology and Public Health Informatics (752) Consumer & Patient Education and Shared-Decision Making (698) Knowledge Translation and Implementation Science (407) Smoking Cessation (566) Mass Media/Social Media Communication and Campaigns (466)

Published on in Vol 18, No 2 (2016): February

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Authors of this article:

Paul R Shafer1, 2 Author Orcid Image ;   Kevin C Davis1 Author Orcid Image ;   Deesha Patel3 Author Orcid Image ;   Robert Rodes3 Author Orcid Image ;   Diane Beistle3 Author Orcid Image
Article Authors Cited by (6) Tweetations (8) Metrics

Paul R Shafer   1, 2 , MA ;   Kevin C Davis   1 , MA ;   Deesha Patel   3 , MPH ;   Robert Rodes   3 , MS ;   Diane Beistle   3 , BA

1 Center for Health Policy Science and Tobacco Research, RTI International, Research Triangle Park, NC, United States

2 Department of Health Policy and Management, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

3 Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA, United States

Corresponding Author:

  • Paul R Shafer, MA
  • Center for Health Policy Science and Tobacco Research
  • RTI International
  • 3040 East Cornwallis Road
  • Research Triangle Park, NC, 27709
  • United States
  • Phone: 1 919-260-2711
  • Fax: 1 919-485-5555
  • Email: pshafer@rti.org