Sources of Traffic and Visitors’ Preferences Regarding Online Public Reports of Quality: Web Analytics and Online Survey Results

Naomi S. Bardach   ¹ , MD, MAS ;   Judith H Hibbard   ² , PhD ;   Felix Greaves   ³ , BMBch, PhD ;   R Adams Dudley   ⁴ , MD, MBA

¹ University of California San Francisco, Department of Pediatrics, Philip R Lee Institute of Health Policy Studies, Center for Healthcare Value, San Francisco, CA, United States

² University of Oregon, Health Policy Research Group ISE, Eugene, OR, United States

³ Harvard School of Public Health, Department of Health Policy and Management, Cambridge, MA, United States

⁴ University of California San Francisco, Philip R Lee Institute of Health Policy Studies, Center for Healthcare Value, San Francisco, CA, United States