This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1791) Social Media in Medical Education (83) Design and Evaluation of Patient Education Materials (100) mHealth for Patient Education (266) Peer-to-Peer Support and Online Communities (717)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/65372, first published .
Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study

Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study

Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study

Authors of this article:

Jiaman Liao1 Author Orcid Image ;   Xueliang Huang1 Author Orcid Image ;   Hao Huang1 Author Orcid Image ;   Cuina Shen1 Author Orcid Image ;   Lixia Li1 Author Orcid Image ;   Yushao Li1 Author Orcid Image ;   Yiqiang Zhan2 Author Orcid Image
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Analysis of “Dr Ding Xiang” on WeChat in China to Determine Factors Influencing Readership on Medical Social Media: Observational Study https://t.co/Ur3rmzXR0L #WeChat #丁香医生 #医療SNS #健康情報発信 #健康教育 #読者行動分析 #医療マーケティング #JMIR

3:35 PM · May 17, 2025

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