Engaging End Users to Inform the Design and Social Marketing Strategy for a Web-Based Sexually Transmitted Infection/Blood-Borne Virus (STI/BBV) Testing Service for Young People in Victoria, Australia: Qualitative Study

Ethan T Cardwell   ¹ , BSc, MPH ;   Teralynn Ludwick   ¹ , MPH, PhD ;   Shanton Chang   ² , PhD ;   Olivia Walsh   ¹ , MPH ;   Megan Lim   ^{1, 3, 4} , PhD ;   Rachel Podbury   ⁵ , BPH ;   David Evans   ^{6, 7} , PhD ;   Christopher K Fairley   ^{8, 9} , MBBS, PhD ;   Fabian Y S Kong   ¹ , BPharm, PhD ;   Jane S Hocking   ¹ , PhD

¹ Melbourne School of Population and Global Health, Centre for Epidemiology and Biostatistics, The University of Melbourne, Parkville, Australia

² School of Computing and Information Systems, University of Melbourne, Parkville, Australia

³ Burnet Institute, Melbourne, Australia

⁴ School of Population Health and Preventive Medicine, Monash University, Melbourne, Australia

⁵ Paper Giant, Melbourne, Australia

⁶ Matanuska-Susitna College, University of Alaska System, Anchorage, United States

⁷ Department of Rural Health, Center For Excellence in Rural Sexual Health, The University of Melbourne, Shepparton, Australia

⁸ Alfred Health, Melbourne Sexual Health Centre, Melbourne, Australia

⁹ School of Translational Medicine, Monash University, Melbourne, Australia