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This paper is in the following e-collection/theme issue:

Digital Health Reviews (1883) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1999) Peer-to-Peer Support and Online Communities (854) Information Quality in Digital Media (424) Prevention and Health Promotion (1537) Eating Disorders (113) Obesity and Nutrition as Public Health Problem (456)

Published on in Vol 27 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/56147, first published .
Patient watching a cooking show on laptop while eating a hospital meal.

Use of Mukbang in Health Promotion: Scoping Review

Use of Mukbang in Health Promotion: Scoping Review

Authors of this article:

Xiao Wang1, 2 Author Orcid Image ;   Yuxue Xiao1 Author Orcid Image ;   Sujin Nam3 Author Orcid Image ;   Ting Zhong4 Author Orcid Image ;   Dongyan Tang4 Author Orcid Image ;   William Ho Cheung Li5 Author Orcid Image ;   Peige Song6 Author Orcid Image ;   Wei Xia1 Author Orcid Image
Article Authors Cited by (7) Tweetations Metrics

Journals

  1. Shon C, Yoon N. Environmental factors affecting obesity in urban residents in metropolitan area: Evidence from Seoul, South Korea. Korean Journal of Health Education and Promotion 2025;42(2):1 View
  2. Siminiuc R, Țurcanu D, Siminiuc S. Infodemiology of interest in Mukbang on YouTube in Eastern Europe 2020–2025. Discover Social Science and Health 2025;5(1) View
  3. Yun A, Jung H, Kim B, Choi Y. Association between food-related media content and the eating behaviors of Korean adults according to household type. Frontiers in Nutrition 2025;12 View
  4. Xu F, Zeng L, Shi Z. Editorial: Eating behavior and chronic diseases: research evidence from population studies, volume II. Frontiers in Nutrition 2026;13 View
  5. Tian H, Qin X, Sha D, Li M. Seeing Is Ordering: The Influence of Mukbang Video Types on Consumers’ Immediate Ordering Intention. Foods 2026;15(9):1607 View
  6. Yun A, Jung H, Kim B, Choi Y. The Mukbang (Eating Broadcast) Paradox: Divergent Associations of Viewing Frequency with Improved Dietary Balance and Impaired Moderation in Korean Adults. Nutrients 2026;18(9):1478 View
  7. Xiao Y, Wang J, Zhong T, Wang X, Tang D, Xia W. Associations Between Mukbang Watching and Appetite, Nutrition, and Quality of Life in Pediatric Patients with Cancer: Intensive Longitudinal Study. Journal of Medical Internet Research 2026;28:e80932 View