Eliciting Preferences for the Uptake of Smoking Cessation Apps: Discrete Choice Experiment

Dorothy Szinay   ^{1, 2, 3} , PhD ;   Rory A Cameron   ^{4, 5} , PhD ;   Andy Jones   ⁶ , PhD ;   Jennifer A Whitty   ^{4, 5, 7} , PhD ;   Tim Chadborn   ⁸ , PhD ;   Jamie Brown   ^{3, 9} , PhD ;   Felix Naughton   ^{1, 2} , PhD

¹ Behavioural and Implementation Science Group, School of Health Sciences, University of East Anglia, Norwich, United Kingdom

² Addiction Research Group, Faculty of Medicine and Health Sciences, University of East Anglia, Norwich, United Kingdom

³ Behavioural Science and Health, University College London, London, United Kingdom

⁴ Norwich Medical School, University of East Anglia, Norwich, United Kingdom

⁵ Applied Research Collaboration East of England, National Institute for Health Research, Cambridge, United Kingdom

⁶ The Centre for Research in Public Health and Community Care, University of Hertfordshire, Hatfield, United Kingdom

⁷ Evidera, London, United Kingdom

⁸ Behavioural and Social Sciences Team, Department of Health and Social Care, London, United Kingdom

⁹ SPECTRUM Consortium, London, United Kingdom