Published on in Vol 26 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/49600, first published .
Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment

Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment

Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment

Sisi Hu   1 * , PhD ;   Ciera E Kirkpatrick   2 * , PhD ;   Namyeon Lee   3 * , PhD ;   Yoorim Hong   4 * , MA ;   Sungkyoung Lee   4 * , PhD ;   Amanda Hinnant   4 * , PhD

1 School of Journalism and Strategic Media, University of Arkansas, Fayetteville, AR, United States

2 College of Journalism & Mass Communications, University of Nebraska-Lincoln, Lincoln, NE, United States

3 Department of Mass Communication, University of North Carolina at Pembroke, Pembroke, NC, United States

4 School of Journalism, University of Missouri, Columbia, MO, United States

*all authors contributed equally

Corresponding Author:

  • Sisi Hu, PhD
  • School of Journalism and Strategic Media
  • University of Arkansas
  • 129 Kimpel Hall, 280 N. McIlroy Avenue
  • Fayetteville, AR, 72701
  • United States
  • Phone: 1 479-575-6717
  • Email: sisih@uark.edu