Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment
Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment
Sisi Hu
1
* , PhD ;
Ciera E Kirkpatrick
2
* , PhD ;
Namyeon Lee
3
* , PhD ;
Yoorim Hong
4
* , MA ;
Sungkyoung Lee
4
* , PhD ;
Amanda Hinnant
4
* , PhD
1
School of Journalism and Strategic Media, University of Arkansas, Fayetteville, AR, United States
2
College of Journalism & Mass Communications, University of Nebraska-Lincoln, Lincoln, NE, United States
3
Department of Mass Communication, University of North Carolina at Pembroke, Pembroke, NC, United States
4
School of Journalism, University of Missouri, Columbia, MO, United States
*all authors contributed equally
Corresponding Author:
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Sisi Hu, PhD
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School of Journalism and Strategic Media
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University of Arkansas
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129 Kimpel Hall, 280 N. McIlroy Avenue
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Fayetteville, AR, 72701
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United States
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Phone:
1 479-575-6717
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Email: sisih@uark.edu