Published on in Vol 22, No 9 (2020): September
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/15307, first published
.
1 School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, Brisbane, QLD, Australia
2 QUT Design Lab, Creative Industries Faculty, Queensland University of Technology, Brisbane, QLD, Australia