This paper is in the following e-collection/theme issue:

Recruitment of Research Participants (306) Equity and Digital Divide (233) Smoking Cessation (566)

Published on in Vol 22, No 6 (2020): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/17554, first published .
Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study

Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study

Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study

Authors of this article:

Cornelia Pechmann1 Author Orcid Image ;   Connor Phillips1 Author Orcid Image ;   Douglas Calder1 Author Orcid Image ;   Judith J. Prochaska2 Author Orcid Image
Article Authors Cited by (16) Tweetations (4) Metrics

Cornelia Pechmann   1 , BSc, MBA, PhD ;   Connor Phillips   1 , BA ;   Douglas Calder   1 , BA ;   Judith J. Prochaska   2 , MPH, PhD

1 Paul Merage School of Business, University of California, Irvine, Irvine, CA, United States

2 Stanford Prevention Research Center, Department of Medicine, Stanford University, Stanford, CA, United States

Corresponding Author:

  • Cornelia Pechmann, BSc, MBA, PhD
  • Paul Merage School of Business
  • University of California, Irvine
  • School of Business I
  • Irvine, CA
  • United States
  • Phone: 1 949 824 4058
  • Email: cpechman@uci.edu