Optimizing Text Messages to Promote Engagement With Internet Smoking Cessation Treatment: Results From a Factorial Screening Experiment

Amanda L Graham   ^{1, 2} , PhD ;   George D Papandonatos   ³ , PhD ;   Megan A Jacobs   ¹ , MPH ;   Michael S Amato   ^{1, 2} , PhD ;   Sarah Cha   ¹ , MSPH ;   Amy M Cohn   ⁴ , PhD ;   Lorien C Abroms   ⁵ , PhD ;   Robyn Whittaker   ⁶ , PhD

¹ Innovations Center, Truth Initiative, Washington, DC, United States

² Mayo Clinic College of Medicine and Science, Rochester, MN, United States

³ Center for Statistical Sciences, Brown University, Providence, RI, United States

⁴ Oklahoma Tobacco Research Center, University of Oklahoma Health Sciences Center, Oklahoma City, OK, United States

⁵ Department of Prevention and Community Health, Milken Institute School of Public Health, The George Washington University, Washington, DC, United States

⁶ National Institute for Health Innovation, School of Population Health, University of Auckland, Auckland, New Zealand