Published on in Vol 22, No 4 (2020): April
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/17251, first published
.
![Effectiveness of Message Frame-Tailoring in a Web-Based Smoking Cessation Program: Randomized Controlled Trial Effectiveness of Message Frame-Tailoring in a Web-Based Smoking Cessation Program: Randomized Controlled Trial](https://asset.jmir.pub/assets/24fca140cae7799d1f46e06475e2b55e.png 480w,https://asset.jmir.pub/assets/24fca140cae7799d1f46e06475e2b55e.png 960w,https://asset.jmir.pub/assets/24fca140cae7799d1f46e06475e2b55e.png 1920w,https://asset.jmir.pub/assets/24fca140cae7799d1f46e06475e2b55e.png 2500w)
1 Department of Communication Science, Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands
2 Department of Health Promotion, Care and Public Health Research Institute, Maastricht University, Maastricht, Netherlands