This paper is in the following e-collection/theme issue:

Business and Entrepreneurship in eHealth (31) Precision Medicine and Genetics (48)

Published on in Vol 22, No 1 (2020): January

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14890, first published .
Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing

Authors of this article:

Scott Thiebes1 Author Orcid Image ;   Philipp A Toussaint1 Author Orcid Image ;   Jaehyeon Ju2 Author Orcid Image ;   Jae-Hyeon Ahn3 Author Orcid Image ;   Kalle Lyytinen4 Author Orcid Image ;   Ali Sunyaev1 Author Orcid Image
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